Branding &
Marketing Strategies
As the Designer for the UK's fastest-growing drinks brand, led by the innovative Gerry Calabrese son of the world renowned Salvatore Calabrese. I played a pivotal role in shaping the brand’s creative direction. I spearheaded the design and execution of trade show displays, digital ads, point-of-sale materials, digital platforms, and pitch decks, ensuring a cohesive and impactful brand presence across all channels.
In addition to leading major projects, I developed smaller assets like menus, brochures, Stickers and flyers to further enhance brand visibility. I also collaborated closely with internal and external stakeholders to drive successful marketing activations. A highlight of my role was contributing to the "Own Your Flavour" campaign at Boxpark, where my creative input helped create engaging experiences that significantly boosted brand awareness.
During my time at Boston Creative, I worked with Sabre, one of the biggest software and technology companies in the travel industry. I worked on a variety of design projects, including social media assets, editorial magazines, large-format trade show prints, small-scale marketing materials, and web advertisements. I contributed to creating visually compelling designs that supported Sabre’s mission to tackle the most complex challenges and opportunities in travel.
What began as the final project for my college Graphic Design course evolved into a powerful campaign inspired by my involvement in the Grenfell movement. The campaign started with a distinctive logo and T-shirt design, which quickly gained attention during Fashion Week, becoming a symbol of advocacy and change.
Collaborating with influential figures like Faisal Metalsi and other notable activists and celebrities, I helped amplify the campaign’s impact. The T-shirt, showcased by Everpress, played a pivotal role in the ongoing fight for justice, transforming my initial concept into a meaningful movement.
Logo Design
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A brand crafted around the art of expression, leveraging the principles of color theory to evoke specific emotions and create meaningful connections with the audience. By thoughtfully selecting and combining colors, we ensure that every visual element not only resonates aesthetically but also aligns with the brand’s core message and values. This approach allows us to communicate on a deeper, more intuitive level, making the brand not just visually appealing, but also emotionally impactful, fostering a strong and lasting impression.
A Community of Designers
To be assigned a description :)
