Christmas Festive Packaging
The brief was to design new Christmas packaging using the existing Santa Claus illustration style while adding a fresh twist for the upcoming season. I focused on a gingerbread man character to capture warmth and nostalgia. After exploring different styles, I landed on one that felt just right, especially with a white outline that popped perfectly against brown kraft paper, giving the packaging a clean, festive finish.
The aim was to refresh the visual feel and navigation of the website while maintaining a familiar experience for returning users. To support this, I designed a clear icon system representing different packaging categories, helping simplify browsing and making it easier for users to quickly find the products they were looking for on the CarrierBagShop site.
Website UX/UI Update
The refurbishment of the CarrierBagShop website transformed an outdated user experience into a modern digital platform, aligning the brand with industry standards while improving usability and design.
Promotional Leaflet
We wanted the friendship to sprout into promotional flyers with a discount for you and your friend, a take-home promotional discount to have on whether you're a DIY customer or a business placing multiple orders.
(Subcategory Mobile page)
(Registration Mobile page)
(Delivery, Money Back and Customer Service)
(Order Tracking and Re-Order Now)
(Category Design)
(Homepage Design)
(Back of Leaflet)
(Icons for Leaflet)
Product Photos
More available upon request learnt from my Senior Designer at Rocaba Group when directing and taking photos for packaging products.
Promotional Seasonal Ads
Ads created during seasonal periods to sell the most of seasonal stock A/B testing on banners was also used to aid towards the best solution for Ads.
(Banner Ads)
(Email Gifs)
(Promotional Animation)
(Bundle Banner Ads)
Christmas Packaging Brochure
Promotional Packaging catalogue aimed to highlight all the Christmas season packaging that's on offer and available to purchase at large quantity or small.
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(Inside Spreads)
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Rocky and Pengo Rocaba Mascot
With a fresh take on cultural values, the new modern mascot was created to embody the core principles that define Rocaba. Rooted in tradition, the mascot draws inspiration from Suj’s Indian heritage, where the elephant holds deep symbolic meaning. This made it a fitting and powerful choice to visually represent the brand's identity, blending cultural authenticity with a contemporary aesthetic.
Illustrating Rocky was all about exploring style and personality. One of the trickiest parts was figuring out the right look: should he have pointy, sharper ears or softer, curved ones to feel more approachable? It came down to asking, What do you feel when you see an elephant? What kind of emotion or energy do they bring? From there, it was about capturing that essence and building a character that naturally carried those traits.
Using the friendly colours representing Rocaba Group the aim was to make Rocky and Pingo an inviting persona which represents the culture within Rocaba
Packaging Direct Catalogue
An editorial B2B packaging catalogue designed for Packaging Direct, aimed at streamlining both large and small quantity orders with bespoke pricing options. The brief was to create a comprehensive catalogue that showcases the full range of packaging products in a clear, engaging format.
