Christmas Ginger Bread Man Packaging
The brief was to design new Christmas packaging using the existing Santa Claus illustration style while adding a fresh twist for the upcoming season. I focused on a gingerbread man character to capture warmth and nostalgia. After exploring different styles, I landed on one that felt just right, especially with a white outline that popped perfectly against brown kraft paper, giving the packaging a clean, festive finish.
Website UX/UI Update
The refurbishment of the CarrierBagShop website marked a shift from an outdated user experience to a clean, modern digital presence, aligning the brand with the packaging websites in competition but also design standards and user expectations.
The main aim was to refresh the overall feel and navigation of the website without disrupting the existing user experience by introducing too many new elements at once. By designing a clear set of icons, I helped simplify the browsing experience. Each icon represented a different packaging category, making it easier for users to navigate and find what they were looking for on the CarrierBagShop site.
(Subcategory Mobile page)
(Registration Mobile page)
(Delivery, Money Back and Customer Service)
(Order Tracking and Re-Order Now)
(Category Design)
(Homepage Design)
Promotional Leaflet
Refer a friend
Promotional Leaflet
We wanted the friendship to sprout into promotional flyers with a discount for you and your friend a take home promotional discount to have on whether you're a DIY customer or a business placing multiple orders.
(Back of Leaflet)
(Icons for Leaflet)
Product Photos
More availaible upon request learnt from my Senior Designer at Rocaba Group when directing and taking photos for packaging products.
(Banner Ads)
Promotional Seasonal Ads
Ads created during seasonal periods to sell the most of seasonal stock A/B testing on banners was also used to aid towards the best solution for Ads.
(Email Gifs)
(Promotional Animation)
(Bundle Banner Ads)
Christmas Packaging Brochure
Promotional Packaging catalogue aimed to highlight all the Christmas season packaging that's on offer and available to purchase at large quantity or small.
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(Inside Spreads)
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Rocky and Pengo Rocaba Mascot
With a fresh take on cultural values, the new modern mascot was created to embody the core principles that define Rocaba. Rooted in tradition, the mascot draws inspiration from Suj’s Indian heritage, where the elephant holds deep symbolic meaning. This made it a fitting and powerful choice to visually represent the brand's identity, blending cultural authenticity with a contemporary aesthetic.
Illustrating Rocky was all about exploring style and personality. One of the trickiest parts was figuring out the right look: should he have pointy, sharper ears or softer, curved ones to feel more approachable? It came down to asking, What do you feel when you see an elephant? What kind of emotion or energy do they bring? From there, it was about capturing that essence and building a character that naturally carried those traits.
Using the friendly colours representing Rocaba Group the aim was to make Rocky and Pingo an inviting persona which represents the culture within Rocaba
Packaging Direct Catalogue
An editorial B2B packaging catalogue designed for Packaging Direct, aimed at streamlining both large and small quantity orders with bespoke pricing options. The brief was to create a comprehensive catalogue that showcases the full range of packaging products in a clear, engaging format.
