Hoxton Spirits Campaign & Brand Activations
Overview
Hoxton Spirits is a London-based flavoured spirits brand known for its bold identity and playful approach to drinks culture. My role involved designing campaign visuals, promotional assets and POS materials to support product launches, brand activations and social engagement.
Concept
The goal of the campaigns was to visually express the unique flavour profiles of Hoxton’s spirits while reinforcing the brand’s vibrant and energetic identity. Each creative explored the key ingredients and personality of the drink through bold colour palettes, layered imagery and dynamic compositions that reflect the brand’s playful character.
Execution
Job role mostly included a range of creative outputs across digital and physical touchpoints, including:
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Product campaign posters
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POS merchandise and promotional items
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Event activation visuals
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Social media assets
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Brand-led experiential content
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Pitchdecks
Outcome:
I helped strengthen Hoxton Spirits’ brand presence across digital platforms and physical activations. The Boxpark activation and supporting campaign visuals drove increased social engagement, expanded brand reach and helped bring the Hoxton community together around the brand.
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Brand Awareness & POS
I developed a series of point-of-sale assets for Hoxton Spirits designed to increase brand awareness and engagement in bar and event settings. The work included merchandise and promotional items that reflected the brand’s playful tone while giving audiences tangible objects that connect them to the Hoxton community.
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Hoxton Dry Gin
Hoxton Dry Gin highlights two key ingredients, grapefruit and juniper, which shape its distinctive flavour profile. The ad focuses on reflecting the drink’s clean and timeless character through a minimal composition and crisp visual elements that emphasise the clarity of the spirit while reinforcing Hoxton’s bold brand identity.
Hoxton London Spritz
Hoxton London Spritz is a modern twist on the traditional Italian aperitivo. The ad captures this blend of tradition and innovation through vibrant colours and a dynamic composition that reflects the drink’s refreshing and social character.
Hoxton Spiced Whisky
The ad highlights Hoxton Spiced Whisky’s blend of Scotch, fruits and spices through warm tones and layered visual elements that reflect the drink’s rich and spiced character.
Merchandise
I designed a range of Hoxton Spirits merchandise used at brand activations and events to extend the brand experience beyond the drink itself. These POS items helped increase visibility, strengthen brand recognition and give customers a tangible connection to the Hoxton community.
Hoxton Banana Rum
Each poster highlights the drink’s flavour profile while reinforcing Hoxton Spirits’ bold and vibrant brand identity. For Banana Rum, I focused on capturing the playful energy of the flavour through a tropical colour palette and composition inspired by Caribbean culture.
Hoxton Tropical Gin
Hoxton Tropical Gin combines two bold tropical flavours, grapefruit and coconut. My goal with this ad was to capture the vibrant tropical character of the drink through bright colour, layered fruit imagery and a composition that reinforces Hoxton’s playful brand identity.
Hoxton Pink Gin
Hoxton Pink Gin blends Gunpowder Tea and Rosehip to create a distinctive sweet flavour and vibrant pink tone. The ad was designed to capture the drink's bold, dynamic personality, using layered botanical elements and a vibrant colour palette to emphasise its unique ingredients while reinforcing Hoxton’s playful brand identity.
Hoxton From a Wider lens
The OYF campaign delivered strong engagement, with the Boxpark activation contributing to increased social interaction and brand awareness while strengthening the Hoxton community around the brand.
Indulge Your Customers Pleasures
Allowing customers to experience the full range while highlighting the authenticity of '100% Natural Flavours'.
Hoxton Dry Gin Trade Ads for Hoxton Spirits.
Switch Up That Drinking Moment
By collaborating with the Trade Marketing Manager, we identified key brand messaging to effectively showcase in the ads.
Choose Your Flavour
Hoxton Spirits Invite Flyers
Hoxton and Boxpark linkup at in Shoreditch.
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Hoxton OYF Rooftop Party
The Mandem Enjoying Hoxton drinks
Hoxton Spirits Brand & Partnership Plan Decks
I created brand and partnership pitch decks for Hoxton Spirits used to present the brand to venues, partners and potential investors. The decks combined product storytelling, social insights and brand messaging through clean layouts and strong visual hierarchy to clearly communicate the brand’s value and growth potential.
Sales and Marketing Booklets
Own Your Flavour Campaign
A campaign designed to showcase the vibrant and creative style of Hoxton Lovers wear your colours, express your style.
The Hoxton POS Blueprint
Developed POS merchandise artwork for brand activations and trade environments, designed to increase Hoxton Spirits’ visibility alongside competitor brands while strengthening audience engagement and brand loyalty.