Hoxton Spirits Campaign & Brand Activations
Overview
Hoxton Spirits is a London-based flavoured spirits brand known for its bold identity and playful approach to drinks culture. My role involved designing campaign visuals, promotional assets and POS materials to support product launches, brand activations and social engagement.
Concept
The goal of the campaigns was to visually express the unique flavour profiles of Hoxton’s spirits while reinforcing the brand’s vibrant and energetic identity. Each creative explored the key ingredients and personality of the drink through bold colour palettes, layered imagery and dynamic compositions that reflect the brand’s playful character.
Execution
Job role mostly included a range of creative outputs across digital and physical touchpoints, including:
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Product campaign posters
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POS merchandise and promotional items
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Event activation visuals
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Social media assets
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Brand-led experiential content
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Pitchdecks
Outcome:
I helped strengthen Hoxton Spirits’ brand presence across digital platforms and physical activations. The Boxpark activation and supporting campaign visuals drove increased social engagement, expanded brand reach and helped bring the Hoxton community together around the brand.
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Brand Awareness & POS
Brief:
Increase brand awareness within bars, retail partners and live events by creating engaging point-of-sale materials that reflected Hoxton Spirits' bold personality while encouraging customer interaction.
Solution:
I designed a range of point-of-sale assets, merchandise and promotional materials that translated the brand's playful identity into physical touchpoints. Every asset was created to strengthen brand recognition while enhancing the customer experience across hospitality and event environments.
Result:
The final designs were rolled out across live events, trade activations and bar venues, creating a consistent brand presence and helping audiences connect with the Hoxton Spirits brand through memorable physical experiences.
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Hoxton Spirits Campaign Creative
Brief:
Develop a series of campaign visuals to promote Hoxton Spirits' flavoured range across digital advertising and e-commerce, showcasing each product's unique personality while maintaining a consistent brand identity.
Solution:
I designed a suite of product-led campaign visuals using vibrant colour palettes, layered botanical imagery and bold typography inspired by each flavour profile. Each advert was carefully art directed to highlight the bottle as the hero while creating a distinctive visual identity for every variant without losing overall brand consistency.
Result:
The final artwork was used across paid digital advertising, e-commerce platforms, social media and promotional marketing to increase product visibility, strengthen brand recognition and encourage customer engagement across multiple digital touchpoints.
Hoxton Banana Rum
Inspired by tropical Caribbean influences, the composition and colour palette capture the warmth and playful character of the flavour while keeping the bottle as the primary focal point.
Hoxton London Spritz
Inspired by the vibrant culture of the Italian aperitivo, bold colour and dynamic composition capture the drink's refreshing, sociable personality while positioning the bottle as the hero of the campaign.
Hoxton Spiced Whisky
Warm amber tones, layered spices and rich textures reflect the depth and character of the whisky, creating a premium composition that highlights the bottle while reinforcing the brand's bold aesthetic.
Merchandise
Brief:
Create branded merchandise and POS items that extended the Hoxton Spirits identity beyond the bottle while supporting activations, events and trade marketing.
Solution:
Designed a range of branded merchandise that translated Hoxton Spirits' into physical touchpoints, ensuring consistency across print, promotional items and event materials.
Result:
The merchandise was used across brand activations, hospitality venues and promotional events, helping increase visibility, reinforce brand recognition and create a stronger connection between customers and the brand.
Hoxton Dry Gin
A restrained colour palette, crisp composition and subtle botanical elements communicate the clean, refreshing character of the spirit while maintaining Hoxton Spirits' bold visual identity.
Hoxton Tropical Gin
Bright citrus tones and layered fruit imagery communicate the fresh, vibrant flavour profile while reinforcing Hoxton Spirits' energetic visual identity.
Hoxton Pink Gin
Botanical elements and bold pink hues celebrate the product's distinctive ingredients, creating a premium yet playful advertisement designed for digital-first audiences.
Hoxton From a Wider lens
The OYF campaign delivered strong engagement, with the Boxpark activation contributing to increased social interaction and brand awareness while strengthening the Hoxton community around the brand.
Brief:
Collaborate with the Trade Marketing Manager to develop campaign messaging that clearly communicated each product's unique flavour profile while maintaining a consistent Hoxton Spirits brand identity.
Choose Your Flavour
Switch Up That Drinking Moment
Solution:
Working closely with the Trade Marketing Manager, I translated key marketing messages into visually engaging digital advertisements, balancing product storytelling with bold creative that showcased each bottle across campaign and e-commerce channels.
Indulge Your Customers Pleasures
Result:
The final creative was used across digital advertising, social media and e-commerce to promote the Hoxton Spirits range while strengthening product recognition and brand consistency.
Hoxton Spirits Event Campaign
Brief:
Design a series of event flyers and promotional assets to support Hoxton Spirits' activations and collaborations, driving awareness and attendance while maintaining a bold and recognisable brand identity.
Solution:
Working closely with the Trade Marketing Manager, I developed a suite of campaign assets that combined expressive typography, layered imagery and vibrant colours to capture the energy of Hoxton Spirits' events. Each design was tailored to the venue and audience while remaining consistent with the wider brand identity.
Result:
The final artwork was used across digital promotion, printed event materials and on-site activations, helping promote Hoxton Spirits' collaborations and create a cohesive experience from pre-event marketing through to the live event.
Hoxton and Boxpark linkup at in Shoreditch.
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Hoxton OYF Rooftop Party
The Mandem Enjoying Hoxton drinks
Brand & Partnership Pitch Decks
Brief:
Create a series of brand and partnership pitch decks that clearly communicated Hoxton Spirits' identity, product offering and growth opportunities to venues, retail partners and prospective collaborators.
Solution:
I designed presentation decks that combined product storytelling, market insights and brand messaging using clear visual hierarchy, engaging layouts and consistent branding. The decks were structured to communicate key information effectively while reflecting Hoxton Spirits' bold and energetic personality.
Result:
The presentations were used to support partnership discussions, trade opportunities and brand presentations, helping communicate Hoxton Spirits' value proposition and strengthen relationships with venues, retailers and potential partners.
Sales and Marketing Booklets
Own Your Flavour Campaign
A campaign designed to showcase the vibrant and creative style of Hoxton Lovers wear your colours, express your style.
Retail & Trade Activation
I designed a suite of POS materials for brand activations and trade environments, translating Hoxton Spirits' bold identity into engaging physical touchpoints. The assets were created to increase visibility, reinforce brand recognition and enhance the customer experience across retail and hospitality settings.