Made in Fulham Impact Report 2025–2026
Developed a refreshed creative approach to the existing Made in Fulham impact statistics sheet, transforming it into a more engaging two-page report for digital and print. The updated design combines impactful statistics, photography and clear information hierarchy to better communicate the Foundation’s work in developing future football coaches and creating opportunities for people from underrepresented groups.
The report also features case studies celebrating Rebecca and Imane, two programme participants who went on to become Fulham FC mascots, bringing the programme’s impact to life through real stories of progression, inclusion and achievement.
Digital and Print – Impact stats on MIF (Front)
Digital and Print – MIF Impact Case studies (Back)
Seasonal Soccer Schools
Social Media Campaign
Fulham Kicks
Brief:
Develop a series of templates to promote the Premier League Kicks programme, highlighting on-the-boot football sessions and community initiatives. The creative needed to incorporate Fulham FC and Foundation visual guidelines while capturing the fun, inclusive and community-driven personality of the Kicks programme.
Solution:
Developed a refreshed visual direction and a series of reusable templates to increase programme awareness and engagement through more engaging visual communications. Collaborated with Kicks coaches and programme leaders to understand the limitations of existing collateral and identify opportunities to improve its visual appeal. Introduced more dynamic visual elements while maintaining consistency with the wider club and Foundation identity.
Result:
Created a refreshed visual identity for Kicks programme communications, providing a more engaging and consistent approach to promotional materials. The updated collateral aimed to increase programme awareness, encourage sign-ups and better communicate the fun and community atmosphere to parents and young participants.
%20FLYERS%20_Page_1.png)
Fulham Kicks Programme Flyers
Created engaging promotional flyers to raise awareness of Fulham Kicks and encourage young people in local communities to participate in the programme.
Soccer Schools
Seasonal Template Programme Flyers
